Master of Business Administration

Master of Business Administration

Course Synopsis

1. Strategic Marketing

The course covers four essential decision-making stages:

  1. Situation Assessment
  2. Strategy Formation
  3. Implementation (Positioning and the Marketing Mix); and
  4. Documentation, Assessment, and Adjustment.

Each stage includes several additional steps and necessitates the application of any number of specific tools or analyses, depending on business decision situation.

2. Business Law

This course introduces legal concepts and reasoning that the student can apply in a business context. Further it focuses the study of how laws come to be and how they are applied in business.

The course will benefit all students in the field of business by developing a broader base of legal language and concepts that are encountered in everyday business world. Those topics covered among others introduction to business legal  environment, the contract law, the sales of goods law, the tort law, the partnership law, the company law, the agency law and the hire and purchase law.

3. Financial Management

This course provides a comprehensive, graduate level exploration of corporate finance for decision making in business environment.

Topics include the concept of time value of money, valuation of debt and equity, capital structure strategy, valuation of firms, mergers and takeovers and corporate taxation issues.

4. Managerial Economics

This course is concerned with the application of economic theory to assist decision making processing an organization. The course content deals with introduction to managerial economics, decision within firms, the theory and estimation of production and cost analysis, competing within market on pricing and output decision in various market structures, regulation, public goods and cost-benefit analysis, decision making application, capital budgeting, business decision and government, and locating the firm in a global economy. Case studies will be analyzed to enable students to appreciate the real life situations. The emphasis of this course lays on the principles of economic theory and the use of techniques to handle managerial issues.

5. Operation Management

The course provides a range of academic knowledge and understanding of operational management concepts, techniques, tools and issues.

It focus on the main decision areas of operations management, their impact on business functions, the role of the operations manager and the relationship with productivity improvement.

6. Strategic Management

This is an exciting, challenging course that focuses on how firms formulate, implement, and evaluate strategies. Strategic-management concepts and techniques are studied.

Students use all the knowledge acquired from prior business courses, coupled with new strategic-management techniques learned, to chart the future direction of different organizations.

The major responsibility of students in this course is to make objective strategic decisions and to justify them through oral and written communication.

7. Business Research

This course covers basic research concepts and their application in conducting business research.

This course places a balanced emphasis on the best approach for a problem that the student choose to investigate, the nature of their research objectives, and the constraints of the research problem and various data collection and analysis techniques.

Finally students will learn the steps of drafting a research proposal.

8. Leadership & Strategic Human Resource Management

The course offers an in-depth examination of factors that contribute to successful executive leadership and strategic human resource management practice in a wide variety of organizational settings.

Topics include the challenges leaders face, the impact leadership has and how leaders build organizations and key relationships.

Emphasis is also placed on human resource management components and the strategic approaches need to be applied in leadership and human resource management application in an organisation context.

9. Business Ethics & Corporate Governance

Given the complexity of the business activities and scenario nowadays, this course purports to highlight two major components of controlling the behaviour of the business players i.e ethics and corporate governance. Part 1 encompasses the discussion on issues relating to business ethics such as the main components of business ethics, the Malaysian Business Code of Ethics and ethics in Islam. While Part II discusses the main principles that to be adhered in implementing the best practice of corporate governance and the role of the players such as board directors, institutional investors and auditors.

*The graduate project requires student to perform systematic business research beginning with ->
Data Collection Methods

Elective Courses

1. Technopreneurship

This course aims to provide further understanding of technopreneurship. The topics covered assessing economics environment for new business ventures, rules and regulation governing business entities in Malaysia, financial assistances and technical supports from various agencies, developing business plan, marketing plan, business operational plan and financing plan. Students will be exposed to various case studies on successful entrepreneurs.

2. Real Estate Investment

This course contains discussion on the fundamental and managerial aspect of real estate investment. These includes fundamental of real estate valuation, legal aspect of real estate market, issues and challenges in direct and indirect real estate markets, innovations in real estate investment markets, issues of real estate market efficiency and international real estate market and investment.

3. Facilities Management

This course focuses on a procurement strategies for facilities management. This course includes mainly on the selection strategies of the bidder best able to deliver the services required by a client over a defined term, at a price that is acceptable to the client, with optimal commercial and legal terms acceptable to both parties. For a successful procurement process in the long term, careful planning needs to be undertaken before going to the market, including developing good objectives concerning what the client wishes to achieve and a clear description of the services to be procured.

4. Data Management

This course provides an overview of managerial decision making and its computerized support. It covers basic decision support and decision making process, business model and business insight, data and model management, modeling and analysis, data integration, support system development and implementation. This course also deals with framework of managerial decision support system and business intelligent.

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