The marketing upskill course was successfully conducted on 28 April 2026 at Bilik Seminar MiNT-SRC, Level 2, UTHM. The program focused on improving marketing knowledge, business promotion strategies, and practical marketing skills among participants. In addition, the course aimed to help entrepreneurs and professionals adapt to current marketing trends and strengthen their competitiveness in the business industry.

Collaboration for Marketing Skills Development

The program was organized by Perbadanan Usahawan Johor Sdn. Bhd. (PUJB) in collaboration with UTHM Education & Training Sdn. Bhd. and Johor Business School (JBS), UTHM. Through this collaboration, the marketing upskill course delivered industry-relevant content and practical learning experiences for all participants.

Expert Sharing During Marketing Upskill Course

The session featured knowledge sharing by Dr. Mohd Yussni bin Hashim from Universiti Tun Hussein Onn Malaysia. He shared practical marketing strategies, communication techniques, and business branding approaches throughout the program. Furthermore, his sharing helped participants understand effective marketing methods that can be applied in real business environments.

Active Participation and Interactive Learning

Participants showed strong commitment and active involvement throughout the training session. They joined discussions, exchanged ideas, and explored marketing concepts through interactive activities. As a result, participants gained valuable exposure to current marketing practices and digital business strategies.

Impact of Marketing Skills Training

The marketing upskill course successfully enhanced participants’ confidence and understanding of business marketing techniques. Moreover, the program encouraged participants to apply creative and strategic thinking in promoting products and services. This knowledge can help improve business visibility, customer engagement, and overall marketing performance.

Internal and External Learning Resources

Participants can explore more entrepreneurship and training initiatives through UTHM Education & Training. Additional business and entrepreneurship resources are also available at Perbadanan Usahawan Johor.

Conclusion

Overall, the program was successfully implemented with strong cooperation from all organizing parties and participants. Finally, the marketing upskill course provided meaningful knowledge and practical skills that can support participants in strengthening their marketing performance and professional growth.